Landing

The art of positioning projects, branding businesses and Imaging Places

What does InterCom really do?

Many people try to characterize us as an advertising agency. We’re much more. An ad agency creates advertising to sell finished products. We can do that. But our real expertise—positioning, branding and imaging—runs deeper and starts earlier. In many cases, our process begins when a client’s project is in its conceptual stages. In others, we’re brought in to rethink, reposition and repackage a business to be successful.

For real estate projects, we:

• Work closely with developers, builders and their consultants to envision meaningful environments that maximize their potential
• Provide a clear vision that enables planners and architects to design projects that meet the needs of a redefined target market
• Combine critical analysis, marketing savvy and creativity with an in-depth understanding of the development process

For businesses, we:

• Help position or reposition companies to take advantage of a marketplace that rewards quick and effective response to change
• Identify emerging trends in consumer values, new products and new media
• Capitalize on market trends and opportunities with innovative ideas and business-building strategies

For every partnership, we:

• Convert our clients’ vision into a powerful brand that stands out in a competitive environment
• Support the brand with an integrated communications program that creates an emotional bond with customers and prospects

At its core, InterCom is all about positioning projects, branding businesses and imaging places—a set of skills we’ve been perfecting for 25 years.